Competitors and discovered companies

Every number LaCleo gives your brand, it also gives each tracked competitor: visibility, share of voice, position and sentiment. You see them side by side on the Overview, and the Competitors page manages who is tracked.

Compare with competitors

On the Overview:

• Trends shows each company’s line week by week. Click a name in the legend to hide or show it.
• Share of voice shows how the mentions split. Click a company to read the answers that name it.
• Average position tells you who tends to be named first. Being named first matters: buyers often stop reading after the first recommendation.

Discovered companies

Discovered companies lists every company the AI answers name for your questions that you do not track yet, most-named first, from the last 12 weeks.

This often surfaces competitors you did not know about: niche brands, new entrants, or a big name that has started appearing in your category.

• named in N answers opens those answers, so you can see the context.
• Track adds the company as a competitor (check its website, then choose Add). LaCleo re-checks the last 90 days of answers for it, so its history appears straight away.

See everyone without tracking everyone

Switch the Overview’s share of voice to Companies: All to include every company the answers name, grouped as Other companies. If that slice is large, someone you do not track is taking a big share of the conversation.

To add or edit competitors, see Competitors.